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DAY TWO: MASTERING THE BUSINESS MODEL CANVAS

• Business Model Canvas Worksheet

DAY THREE: TARGETING SUCCESS - IDEAL CUSTOMERS AND BUYERS PERSONAS

PDF Forms

• Ideal Customer Profile Guideline (MS Word)

• Ideal Customer Profile Worksheet (PDF)

• Buyer's Journey Worksheet (PDF)

• Marketing Activities list (MS Word)

Links to Active Worksheets (Google Drive)

• Buyer's Journey Conversion Worksheet

• Individual Client Profile Template Worksheet

Videos

• Buyer's Journey Video

Reference Materials

• The Buyer's Journey: Which Types of Content to Create for Every Stage

DAY FOUR: QUALITY DRIVEN MARKETING SOLUTIONS

PDF Forms

• ABCD Customer & Lead Scoring Worksheet (PDF)

• Technology Audit (PDF)

• Automation Worksheet (PDF)

Videos

• Introduction to CRM (YouTube)

• Small Business Technology Explained (YouTube)

Reference Materials

• Marketing Automation with SalesForce (Webpage)

• Email Marketing Automation Workflows (Webpage)

• 10 Marketing Automation Workflow Examples That’ll Get You Results (Webpage)

• The Buyer's Journey: Which Types of Content to Create for Every Stage (Webpage)

DAY FIVE: BUSINESS ACCELERATION THROUGH SALES MASTERY

PDF Forms

• Sales Process Via Buyers Journey Worksheet (PDF)

DAY SIX: MARKET AND COMPETITOR ANALYSIS

PDF Forms

• Cold Climate Strawberry Farming (PDF)

Videos

• SWOT Analysis (YouTube)

Reference Materials

• How to do a SWOT Analysis (Webpage)

• SWOT Analysis Template

• SWOT Analysis Template (Blank)

DAY SEVEN: MARKET AND COMPETITOR ANALYSIS

Presentations & Contact Information

• Colorado Springs Hispanic Chamber of Commerce
  JOE V. ALDAZ, JR., Lt. Col (Ret.), USAF
  President & CEO | Colorado Springs Hispanic Chamber of Commerce 
  719.231.5353 | president@cshispanicchamber.com
  
  

• Pikes Peak Small Business Development Center
  Brandon Eldridge 
  Executive Director | Pikes Peak Small Business Development Center 
  559 East Pikes Peak Avenue, #101, Colorado Springs, CO 80903 
  brandon@pikespeaksbdc.org |  Cell 719-466-0774  | Office 719-667-3803
  
  

• Heart EcoDevo (Colorado)
  Beth Ann Taylor, Founder
  heartcolorado15@gmail.com
  LinkedIn: www.linkedin.com/in/beth-ann-taylor-33622713